 |
| Agenda | (Times subject to change) |
|
| 8:00 - 9:00a | Mobile Upfront Network Breakfast |
|
| 9:00 - 9:05a | Welcome and Opening Remarks |
|
Paran Johar, Chief Marketing Officer, Jumptap |
||
| 9:05 - 9:35a | Marconi Conversation: |
|
| Bob Greenberg, Chairman/CEO/Global Chief Creative Officer, R/GA | ||
| VCU Brandcenter Director, Rick Boyko, goes one-on-one with R/GA Chairman / CEO / Global Chief Creative Officer, Bob Greenberg on the current and future state of all things mobile. | ||
| 9:35 - 10:00a | View from the Top: Aegis Media |
|
Tara Moss EVP, Isobar and Isobar’s Mobile Creative Director, Gene Keenan, |
||
| 10:00 - 10:40a | Client Voice |
|
Top brands including Atari Vice President & Head of Marketing, Jonathan Anastas, Carol Distaulo, Media Director, Panasonic Corp of North America and Tara Scarlett, Senior Manager, CRM and Precision Marketing, Coca-Cola Company reveal what's on their mobile minds. Moderated by Ben Gaddis, Director of Mobile, T3. |
||
| 10:40 - 11:05a | View from the Top: Mediabrands |
|
| Mediabrands Ventures CEO, Matt Freeman, Chief Digital Officer, Quentin George, and Ansible CEO, Larry Harris, reveal insights, detail strategy and share
Mediabrands 2010 Mobile agenda. Moderated by Evan Krauss, Senior Vice President, Jumptap |
||
| 11:05 - 11:20a | Break |
|
| 11:20 - 11:35a | Case Study: Sony & Michael Jackson |
|
| How Sony leveraged the mobile platform to connect Michael Jackson’s timeless music and imagery to his fans. Presented by Sam Gomez, Vice President, Digital Marketing, Sony Music Entertainment and Craig Weinberg, Analyst, Mobile Marketing & Mobile Sales, Sony Music Entertainment. Special introduction by Kenny Ochoa, Vice President, Music Licensing, Sony Music Entertainment. | ||
| 11:35 - 11:55a | View From the Top: Brand in Hand |
|
| John Hadl, CEO & Founder, Brand in Hand, one of the industry's most seasoned
mobile veterans, will share insights on what's working and winning with blue chip clients like Procter & Gamble and Best Buy. |
||
| 11:55 - 12:25p | Show Me the Metrics |
|
| Mobile measurement and ROI take center stage as MMA Chairman and Ogilvy Senior Partner, Maria Mandel moderates a discussion featuring iVdopia Founder Srikanth Kakani, Dynamic Logic Vice President, Emerging Markets, Ali Rana, Adam Soroca, Chief Product Officer, Jumptap and 4Info CEO Zaw Thet. | ||
| 12:25 - 1:25p | Mobile Power Lunch |
|
| Lunch and networking followed by an inside look at the role and influence of private equity and venture capital in the mobile business. Eric Hippeau, CEO, The Huffington Post leads the discussion featuring Scott Raney, Redpoint, Aileen Lee, Kleiner Perkins Caufield & Byers and Hermant Taneja, General Catalyst. |
||
| 1:25 - 1:50p | Live from the Cell Tower: AT&T |
|
| David Haight, Vice President Business Development, AT&T Emerging Devices Organization, takes an inside look at what’s next in mobile from the world’s largest & most influential player in the mobile space. Interviewed by Betty Liu, Reporter, Bloomberg | ||
| 1:50 - 2:15p | View from the Top: Omnicom |
|
| Tribal DDB Director, Client Services, Christian Dietrich, OMD US Mobile Director, Wiley Matthews, and Ignition Factory Director Emering Media Platforms, Jeff Minsky, reveal insights, detail strategy and share Omnicom’s 2010 Mobile agenda. Moderated by Ujjal Kohli, CEO, Rhythm NewMedia. |
||
| 2:15 - 2:45p | C.R.E.A.M. (Content Rules Everything Around Me) |
|
| Leading publishers including Comcast Entertainment Group EVP Digital Media, John Najarian,Trevor Fellows Head of Digital and Broadcast Sales Bloomberg and Craig Etheridge, VP, Mobile Sales, The Weather Channel, on the evolution and revolution of mobile content. Moderated by Gary Schwartz, CEO, Impact Mobile. |
||
| 2:45 - 3:10p | View from the Top: WPP |
|
Joule CEO, Michael Collins and GroupM Interaction Worldwide CEO, Rob Norman and David Rosenberg, Director of Emerging Media, JWT, reveal insights, detail strategy and share WPP’s 2010 Mobile agenda. Moderated by Jerry Shereshewsky, CEO, Grandparents.com |
||
| 3:10 - 3:40p | The New Media Moguls |
|
| An inside look at the hottest ad-supported apps and developers featuring Dean Marci, CEO, Cielo Mobile, Jason Jacobs, Founder & CEO, FitnessKeeper, Harry Kargman CEO Kargo and Mitch Paletz, Navteq. Moderated by Chris Cunningham CEO Appssavvy.com |
||
|
| 3:40 – 3:55p | Case Study: The Clorox Company’s Mobile Activation of Keith Urban’s |
|
| How two of The Clorox company's premier brands, KC Masterpiece & Kingsford Charcoal, established over half a million connections through rich mobile experiences around a passion point for fans, the Keith Urban 2009 "Escape Together" World Tour. Presented by Dorrian Porter, CEO, Mozes and Marcie Allen, President, MAC Presents. |
||
| 3:55 – 4:20p | View from the Top: Publicis |
|
| Phonevalley Founder and CEO & Head of Mobile, Publicis Groupe, Alexandre Mars, and Pete Stein, President and GM East Region, Razorfish, reveal insights, detail strategy and share Publicis’ 2010 Mobile agenda. Moderated by Laurel Rossi, Founder, Strategy Farm |
||
| 4:20 - 4:45p | View from the Top: Havas |
|
| Mobext US Managing Director, Phuc Truong, Stuart Archibald, Partner, archibald ingel and stretton, George Gallate, Global Chairman, Euro RSCG 4D, reveal insights, detail strategy and share Havas’ 2010 Mobile agenda. Moderated by Frank Barbieri, CEO, Transpera | ||
| 4:45 - 5:10p | Creative Collision |
|
Award-winning creatives Scott Goodson, Founder & Chairman, Strawberry Frog, |
||
| 5:10p | Closing Remarks and Special Performance |
|
| Featuring a live performance by Epic recording artist Matisyahu | ||
| 5:25p | AT&T Connects |
|
| Networking and cocktails | ||
